Whether you’re a small business owner or a marketer, Canva has become one of the go-to tools for creating professional visuals quickly and easily. But beyond the basic templates and drag-and-drop interface, Canva offers a suite of powerful features and third-party apps that can save you time, boost brand consistency, and elevate your marketing game. Here are some standout tools and apps in Canva that every business should be using.
Brand Kit
Brand Kit is a neat feature that allows you to ensure brand consistency across your entire portfolio of marketing and sales collaterals. You add the brand’s logo, set up the defaults for colors and fonts, determine the brand’s voice, add graphics and photos that represent your brand’s identity, and more.
Brandfetch
Say you are putting together a visual where you include dozens of logos of past clients – a marketing brochure, for example, or a capabilities statement. What many users do is go on Google, search the logo of each company in image search, save the logos, and then upload them to Canva.
Brandfetch eliminates the need to do all that. You simply search within the app for the company whose logo you are looking to add to your design and insert it directly into your design. Et voilà!
Bulk create
This feature makes creating things like business cards, name tags, and badges a breeze. Bulk create enables you to connect your CSV file to the Canva design. By connecting elements on your page to an assigned column in the CSV, you can create all your event badges in one go – Bulk create will populate the design for every column in your CSV. It allows for other data sources as well – Brandfetch, for example.
Mockups
This app is quite handy if you want to create a product mockup. For example, you can transform a screenshot of your website into it being displayed on a tablet or place your branding on a tote bag.
Background Remover
The Background Remover is a powerful and time-saving feature that allows you to instantly create clean, professional-looking images without needing advanced design skills or separate software like Photoshop.
You can remove distracting or messy backgrounds so the viewer’s attention is on your product, team member, or service. It’s fast and beginner-friendly. Once isolated, images can be reused across different materials (social media, website banners, flyers, etc.) with different backgrounds.
Canva has evolved into more than just a design tool. It’s also a productivity booster and brand consistency enabler for businesses of all sizes. These Canva features and apps can help you create more polished materials without needing specialized design skills. If you’re only using the basics, it’s worth exploring these hidden gems to get even more out of your subscription.
